Unless otherwise stated below, providing your personal data is neither required by law or contract, nor necessary for entering into a contract. You are not obliged to provide the data. Not providing it has no consequences. This applies only insofar as no other statement is made for the processing operations described below.
"Personal data" means any information relating to an identified or identifiable natural person.
Server log files
You can visit our website without providing any personal information.
Each time you access our website, usage data is transmitted by your internet browser to us or our web host / IT service provider and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
This processing is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in ensuring the smooth operation of our website and improving our offering.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.This processing is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in ensuring the smooth operation of our website and improving our offering.
Contact
Controller
Please feel free to contact us. The controller responsible for data processing is: STYA GmbH, Fürstenbergstraße 13, 72768 Reutlingen Germany, +49 7121 31783330, info@stya.de
Customer-initiated contact by e-mail
If you contact us by e-mail on your own initiative, we collect your personal data (name, e-mail address, message text) only to the extent you provide it. This data processing serves to handle and respond to your inquiry.
If the contact serves to carry out pre-contractual measures (e.g. advice on a potential purchase, preparation of a quote) or relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your e-mail address only to process your inquiry. Your data is subsequently deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent you provide it. This data processing serves the purpose of contacting us.
If the contact serves to carry out pre-contractual measures (e.g. advice on a potential purchase, preparation of a quote) or relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your e-mail address only to process your inquiry. Your data is subsequently deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the withdrawal button
If you have concluded a contract via our online presence, we provide you with a withdrawal function (withdrawal button) that allows you to submit your declaration of withdrawal directly.
When using the withdrawal function, we collect your personal data (name, e-mail address, details identifying the contract or part of the contract you wish to withdraw from, and the time (date and time) the declaration of withdrawal was sent) only to the extent you provide it. This data processing serves the purpose of providing you with the legally required option to withdraw from your contract and to properly process your withdrawal.
If the contact relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR. Otherwise, this data processing is carried out on the basis of Art. 6(1)(c) GDPR, to fulfil a legal obligation to provide you with a withdrawal function on our online presence.
We use your e-mail address only to process your declaration of withdrawal. Your data is subsequently deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
The processing of your personal data serves the purpose of meeting the legal requirements for the design of the withdrawal function in a legally compliant manner and is carried out on the basis of Art. 6(1)(c) GDPR. This data processing is additionally carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in being able to provide you with a user-friendly means of withdrawal. In this case, you have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you based on Art. 6(1)(f) GDPR.
Use of Google Maps API address validation
We use the address validation service provided by Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, "Google") on our website.
The data processing serves the purpose of checking, in real time, your entries in our address forms for input and spelling errors, and, where applicable, completing missing data. If data is entered incorrectly, alternative suggestions for correcting the data are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there, and evaluated.
The following information, among other things, may be transmitted to and processed by Google: postal addresses (country, city, postal code, street, house number), e-mail address, phone number.
Your data may also be transferred to the USA in this context. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in having a correct data basis for fulfilling our contractual obligations. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
The data is processed separately by the provider and is not merged with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than after 30 days.
For further information on Google's terms of use and privacy policy, please visit: https://cloud.google.com/maps-platform/terms and https://www.google.de/policies/privacy/.
Customer account Orders We use the address validation service provided by Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, "Google") on our website.
The data processing serves the purpose of checking, in real time, your entries in our address forms for input and spelling errors, and, where applicable, completing missing data. If data is entered incorrectly, alternative suggestions for correcting the data are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there, and evaluated.
The following information, among other things, may be transmitted to and processed by Google: postal addresses (country, city, postal code, street, house number), e-mail address, phone number.
Your data may also be transferred to the USA in this context. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in having a correct data basis for fulfilling our contractual obligations. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
The data is processed separately by the provider and is not merged with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than after 30 days.
For further information on Google's terms of use and privacy policy, please visit: https://cloud.google.com/maps-platform/terms and https://www.google.de/policies/privacy/.
Customer account
When opening a customer account, we collect your personal data to the extent indicated there. This data processing serves the purpose of improving your shopping experience and simplifying order processing. This processing is carried out on the basis of Art. 6(1)(a) GDPR, with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Your customer account will subsequently be deleted.
Collection, processing and disclosure of personal data for orders
When placing an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to handle your inquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide it means no contract can be concluded. This processing is carried out on the basis of Art. 6(1)(b) GDPR and is necessary for the performance of a contract with you.
Your data may be disclosed, for example, to shipping companies, dropshipping or fulfilment providers, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly comply with statutory requirements. The scope of the data transfer is limited to the minimum necessary.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.Shipping service providers Merchandise management system
Disclosure of the e-mail address to shipping companies to inform you of shipping status
As part of contract processing, we pass your e-mail address on to the transport company, provided you have expressly consented to this during the order process. The disclosure serves the purpose of informing you by e-mail about the shipping status. This processing is carried out on the basis of Art. 6(1)(a) GDPR, with your consent. You may withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of a data processing agreement. For this purpose, your personal data collected as part of your order is transmitted to
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
Germany.
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6(1)(b) GDPR.
Payment service providers
Use of PayPal Check-Out
We use the PayPal Check-Out payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. This data processing serves the purpose of offering you payment via this payment service. When you select and use payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Cookies may be stored in this process, enabling your browser to be recognised. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in offering customers a range of payment methods. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical methods using credit agencies, where applicable. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision regarding the establishment, performance, or termination of the contractual relationship. The credit report may include probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical methods, the calculation of which takes address data into account, among other things. Your legitimate interests are taken into account in accordance with statutory provisions. This data processing serves the purpose of a credit check for the initiation of a contract. This processing is carried out on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in protection against payment default when PayPal advances payment.
You have the right to object at any time to this processing of your personal data based on Art. 6(1)(f) GDPR, for reasons arising from your particular situation, by notifying PayPal. Providing this data is required to conclude the contract with the payment method of your choice. If you do not provide it, the contract cannot be concluded using your chosen payment method.
Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing takes place on the basis of Art. 6(1)(b) GDPR. To carry out this payment method, PayPal may then forward the data to the relevant provider. This processing takes place on the basis of Art. 6(1)(b) GDPR. Local third-party providers may include, for example:
- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Purchase on account via PayPal
When paying by purchase on account, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, PayPal then forwards the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfil the contract with you using the chosen payment method. This processing takes place on the basis of Art. 6(1)(b) GDPR. Ratepay may carry out a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies, following the process described above. This data processing serves the purpose of a credit check for the purpose of entering into a contract. This processing takes place on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in protection against payment default when Ratepay advances payment. For more information on data protection and which credit agencies Ratepay uses, please visit https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.
For more information on data processing when using PayPal, please refer to the corresponding privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Use of Shopify Payments
We use the payment service "Shopify Payments" provided by Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. In this case, payment processing is carried out by the payment service provider Stripe Payments Europe, Ltd. (1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland; "Stripe"). This data processing serves the purpose of offering you payment via the Shopify Payments payment service. When you select and use a corresponding "Shopify Payments" payment method, the data required for payment processing is transmitted to Stripe in order to fulfil the contract with you using the chosen payment method. This processing takes place on the basis of Art. 6(1)(b) GDPR.
Stripe reserves the right to carry out a credit check based on mathematical-statistical procedures using credit agencies, if applicable. To do so, Stripe transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of payment default for a balanced decision on the establishment, performance or termination of the contractual relationship. The credit check may include probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical procedures, the calculation of which takes address data into account, among other things. Your legitimate interests are taken into account in accordance with the statutory provisions. This data processing serves the purpose of a credit check for the purpose of entering into a contract. This processing takes place on the basis of Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in protection against payment default when Stripe advances payment.
You have the right to object at any time to this processing of your personal data based on Art. 6(1)(f) GDPR, for reasons arising from your particular situation, by notifying Stripe. Providing this data is required to conclude the contract with the payment method of your choice. If you do not provide it, the contract cannot be concluded using your chosen payment method.
For more information on data processing when using the Shopify Payments payment service, please refer to Shopify's privacy policy at: https://www.shopify.com/de/legal/datenschutz.
For more information on data processing during payment handling via the payment service provider Stripe, please refer to Stripe's privacy policy at: https://stripe.com/de/privacy.
Cookies
Our website uses cookies. Cookies are small text files that are stored in, or by, the internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when the website is visited again.
Cookies are stored on your device. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that in this case you may not be able to use all the functions of this website to their full extent.
The links below show you how to manage (including disable) cookies in the most common browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Technically necessary cookies
Unless otherwise stated below in this privacy policy, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognise your browser even after you navigate to another page and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised again even after a page change.
The use of cookies or comparable technologies is based on § 25(2) TDDDG. The processing of your personal data is based on Art. 6(1)(f) GDPR, arising from our predominant legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offering.
You have the right to object at any time to this processing of your personal data, for reasons arising from your particular situation.
Analysis Advertising tracking AI tools
Use of Google Analytics 4
We use the web analytics service Google Analytics on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
This data processing serves the purpose of analysing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with further services related to website usage and internet usage.
In doing so, the following information may be collected, among other things: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (the website through which you accessed our website), location data, purchase activity. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google holds about you.
Your IP address is first shortened by us on our own servers. Google therefore only receives pseudonymised data.
Google uses technologies such as cookies, browser web storage and tracking pixels that allow it to analyse your use of the website. The use of cookies or comparable technologies takes place with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent up to the point of withdrawal.
In this context, we also use the Google Signals service. Google Signals enables cross-device tracking. Your data can therefore be analysed across devices if you have activated "personalised advertising" in your account settings and your devices are linked to your Google account. This makes it possible to recognise on which device you search for products and later return to complete purchases on a different device, such as a tablet.
The cross-device reports created in this context contain only aggregated data. We therefore only receive statistics created on the basis of Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the "personalised ads" function in your Google account settings. For more information, please visit https://support.google.com/ads/answer/2662922?hl=de.
For more information on data processing and data protection relating to Google Signals, please visit https://support.google.com/analytics/answer/7532985?hl=de.
We use the advanced implementation of consent mode (Advanced Consent Mode). In this case, user data is transmitted to Google in the form of "pings" even if consent has not been given. These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address itself is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (the website through which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.The information generated in this way about your use of this website is generally transferred to and stored on a Google server in the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles. Both Google and US government authorities have access to your data.
For more information on terms of use and data protection, please visit https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de and at https://business.safety.google/privacy/.
Use of Shopify statistics
We use the statistics and analytics functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of a data processing agreement. Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
This data processing serves the purpose of analysing this website and its visitors. To this end, data is stored for marketing and optimisation purposes and made available in reports, analyses and statistics. This includes the collection and processing of the following device information, among other things: information about the web browser, the IP address, the time zone and some of the cookies installed on your device. As you navigate the website, information about the pages or products viewed, the referrer URL (the website through which you accessed our website), and information about how you interact with the website is also collected. Technologies such as cookies, web beacons, tags and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. For Canada, an adequacy decision by the EU Commission exists. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal.
You can find more information on data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information on the data processing agreement at https://www.shopify.com/de/legal/dpa and information on the cookies used at https://www.shopify.com/de/legal/cookies.
Use of Microsoft Clarity
We use the analytics tool "Microsoft Clarity" from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; "Microsoft") on our website. Microsoft is a company affiliated with Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA).
The data processing serves the purpose of needs-based design, optimisation and analysis of our website. The tool records movements of site visitors on the website on a sample basis. This creates a log of mouse movements, scrolling behaviour, time spent on the site and clicks on the website (a so-called heatmap).
Cookies or comparable technologies are used for this purpose. In doing so, the following information may be collected among others: IP address, time of access, click path, information about the device you use (device type, screen size and resolution, unique device identifier, operating system), information about the browser you use (browser type and browser version), location data, preferred language for displaying the website, subpages visited, time spent, content viewed, requested website or file.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the holder of the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.
Detailed information on the cookies used and their function can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list. Information on the retention period of the collected information can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention. Further information on data protection when using Microsoft Clarity can be found at https://learn.microsoft.com/en-us/clarity/faq#privacy, https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data and https://clarity.microsoft.com/terms. General information on data protection at Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement.
Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity period, do not contain personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is thus no way for cookies to be tracked across the websites of Ads customers.
The information obtained using the conversion cookie serves the purpose of creating conversion statistics. In doing so, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users. We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent has not been given, user data is transmitted to Google in the form of "pings". These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address itself is not logged), date and time of the page visit, URL of the page visited, user agent, referrer URL (website via which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google carries out a modelling of usage data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to Google LLC's servers in the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
We use the online advertising program "Google Ads" on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity period, do not contain personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is thus no way for cookies to be tracked across the websites of Ads customers.
The information obtained using the conversion cookie serves the purpose of creating conversion statistics. In doing so, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users. We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent has not been given, user data is transmitted to Google in the form of "pings". These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address itself is not logged), date and time of the page visit, URL of the page visited, user agent, referrer URL (website via which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google carries out a modelling of usage data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to Google LLC's servers in the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.
For more information as well as Google's privacy policy, please see: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/
For more information as well as Google's privacy policy, please see: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/
Use of Google Inc.'s remarketing or "similar audiences" function
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies are used to record visits to the website as well as anonymised data on the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown ads that, with high probability, take into account product and information areas you previously viewed.
Your data may be transferred to Google LLC's servers in the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.
For more information on Google Remarketing as well as the associated privacy policy, please see: https://www.google.com/privacy/ads/ and https://business.safety.google/privacy/
Use of Microsoft AdvertisingWe use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies are used to record visits to the website as well as anonymised data on the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown ads that, with high probability, take into account product and information areas you previously viewed.
Your data may be transferred to Google LLC's servers in the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.
For more information on Google Remarketing as well as the associated privacy policy, please see: https://www.google.com/privacy/ads/ and https://business.safety.google/privacy/
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, personal identification of these users is not possible. Microsoft Advertising uses technologies such as cookies and tracking pixels, which allow an analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is placed on your computer. This cookie has a limited validity period and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognise that you clicked on the ad and were redirected to that page. In doing so, the following information may be collected, among others: IP address, identifiers assigned by Microsoft, information about the browser and device you use, referrer URL (the website via which you accessed our website), URL of our website.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.
For more information on data protection and the cookies used by Microsoft, please see here.
Use of "Shopify Network Intelligence"
We use the security and analytics function "Shopify Network Intelligence" from Shopify Inc., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, in our online shop. Shopify Network Intelligence is an automated system based on artificial intelligence. This system serves network security, fraud detection and optimisation of shop performance.
To this end, Shopify Network Intelligence monitors network access and user behaviour in order to detect and prevent fraudulent activities (e.g. credit card fraud, bot attacks) at an early stage. Data is also used for technical stability and performance analysis.
In accordance with Art. 52 of the AI Act, we point out that you are interacting with an AI system. The responses generated by Shopify Network Intelligence may contain errors or be incomplete. Please review the content critically and do not rely solely on the chatbot output for legally binding matters.
Shopify Network Intelligence is used by us to ensure IT security and fraud prevention, the availability of the online shop, and the analysis and optimisation of shop performance.
Cookies are used for this purpose. The cookies allow the internet browser to be recognised. Your data may be transferred to Canada. For Canada, an adequacy decision by the EU Commission exists, which covers data processing by companies subject to the Personal Information Protection and Electronic Documents Act (PIPEDA). Shopify, headquartered in Canada, is subject to PIPEDA and is obliged to comply with the data protection principles under PIPEDA.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) sentence 1 TTDSG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.
Further information on data processing can be found in Shopify's privacy policy at https://www.shopify.com/de/legal/datenschutz
Plug-ins and other features
Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application is used to manage JavaScript tags and HTML tags, which are used in particular to implement tracking and analytics tools. The data processing serves the purpose of the needs-based design and optimisation of our website.
Google Tag Manager itself does not store cookies, nor is any personal data processed by it. However, it does enable the triggering of further tags that may collect and process personal data.
For more information on terms of use and data protection, please see here.
Use of CloudflareWe use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application is used to manage JavaScript tags and HTML tags, which are used in particular to implement tracking and analytics tools. The data processing serves the purpose of the needs-based design and optimisation of our website.
Google Tag Manager itself does not store cookies, nor is any personal data processed by it. However, it does enable the triggering of further tags that may collect and process personal data.
For more information on terms of use and data protection, please see here.
We use the Cloudflare CDN content delivery network from Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; "Cloudflare") on our website. This is a supra-regional network of servers in various data centres, to which our web server connects and through which certain content on our website is delivered.
The data processing serves the purpose of optimising the loading times of our website and thereby making our offering more user-friendly.
In doing so, the following information may be collected, among others: IP address, system configuration information, information about traffic to and from customer websites (so-called server log files).
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Cloudflare has certified itself under the TADPF and has thereby committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6(1)(f) GDPR arising from our predominant legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
For more information on data protection when using Cloudflare, please see https://www.cloudflare.com/de-de/privacypolicy/.
Data subject rights and retention period
Duration of storage
After the contract has been fully performed, the data is initially stored for the duration of the warranty period, then, taking into account statutory retention periods, in particular under tax and commercial law, and is deleted after these periods expire, unless you have consented to further processing and use.
Rights of the data subject
Subject to the statutory requirements being met, you have the following rights under Articles 15 to 20 GDPR: the right to information, to rectification, to erasure, to restriction of processing, and to data portability.
You also have a right to object under Art. 21(1) GDPR to processing based on Art. 6(1)(f) GDPR, as well as to processing for the purposes of direct marketing.
Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.
Right to object
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right, for reasons arising from your particular situation, to object to this processing at any time with effect for the future.
Following an objection, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.