Privacy policy

Last updated: July 10, 2026

Malmvik operates this shop and this website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalised shopping experience (the "Services"). Malmvik is built on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use or share personal data when you visit or use the website, make a purchase or carry out any other transaction using the Services, or otherwise communicate with us. If there is a conflict between our general terms and conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data", we mean information that identifies you or another person, or that can be directly linked to you. Personal data does not include information that is collected anonymously or that has been anonymised so that identification or attribution to you is not possible. Depending on how you interact with the Services, where you live and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

• Contact details including name, postal address, billing address, delivery address, phone number and e-mail address.
• Financial data including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and settings.
• Transaction information including the items you view, add to your cart, add to your wish list, or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, for example when you send a request to customer support.
• Device information including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically through the Services We collect data, among other things, from your device or when you use our products or Services, visit our website, and through the use of cookies and similar technologies.
• From our service providers We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, personalising and improving the Services. We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better personalise and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing and promotional communications by e-mail, SMS or post, and to show you online advertising for products or services related to the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity relating to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access credentials with anyone else.
• Communicating with you. We use your personal data to provide you with customer support and effective Services, to respond to your enquiries in a timely manner, and to maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or to respond to lawful requests and legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil proceedings, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of, or to enforce, our terms and policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:

• With Shopify, these are vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• We share personal data with business and marketing partners who provide marketing services on your behalf and show you advertising. We use Shopify, for example, to support personalised advertising through services from third-party providers based on your online activity across various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activity across various merchants and websites.
• If you ask us to, or otherwise give your consent for us to, share certain information with third parties, for example to deliver products to you, or if you use social media widgets or login integrations.
• We share personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data relating to your access to and use of the Services in order to provide and improve the Services for you. Data you submit to the Services is shared with Shopify as well as with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, grow and improve our business, we also use certain advanced Shopify features that draw on data and information from your interactions with our shop, with other merchants and with Shopify. In order to provide these advanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy . Depending on where you reside, you may be able to exercise certain rights in relation to your personal data listed here link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies as well as any other terms and conditions. We make no guarantees and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of any information found on them. Information that you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without restrictions as to its use by us or by a third party. Our inclusion of such links does not mean that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not yet reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details provided below to request the deletion of this data. As of the effective date of this Privacy Policy, we have no knowledge that we "share" or "sell" the personal data of individuals under the age of 16 (as those terms are defined by applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security". In addition, any information you send to us may be at risk during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on a number of factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may decline your request to the extent permitted by law.

• Right to access/information. You may have the right to request access to the personal data we hold about you.
• Right to deletion. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party under certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional e-mails. You can opt out of receiving these e-mails at any time by using the unsubscribe option included in our e-mails to you. If you opt out, we may still send you non-promotional e-mails, for example about your account or orders you have placed.

You may exercise these rights where indicated within the Services, or by contacting us using the contact details provided below. For more information on how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, please see https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantage to you. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require proof that you have authorised the agent to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly, in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact details provided below or by lodging your complaint with the competent data protection authority. For the European Economic Area, there is a list of competent data protection supervisory authorities. If you would like to access it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant United Kingdom authority, unless the data transfer is made to a country that has been recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date accordingly, and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by phone at +49 7121 31783330, by e-mail at info@malmvik.de or by post at STYA GmbH, Fürstenbergstraße 13, 72768 Reutlingen, Germany. For the purposes of applicable data protection law, we are the data controller of your personal data.